PPC Training: Learn Adwords & Facebook Ads

A step-by-step guide to help you launch your Google Adwords campaigns (SEM) and Facebook Ad campaigns (Paid Social).

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About the course


Learn the ins and outs of PPC (pay-per-click) and digital marketing. This comprehensive course covers everything you need to know about Google Adwords and Facebook Ads.

As a bonus, we'll also cover Google Analytics fundamentals as well as powerful Google Analytics reports. We'll also understand how to setup and run an A/B test (with a clear hypothesis) using Optimizely.

The long-ish version:

If you have a website or run your business online, I'm about to read your mind: You want more people to visit your site, more people to like your stuff, and more people to buy from you.

To sum it up ... you need help with marketing.

Marketing is like a pie.

The whole pie is all of your customers and there are different ways to reach them: social media, email marketing, SEO, etc.

Some slices may be bigger as you may get more customers from SEO (20% of your pie) vs. content marketing (only 2% of your pie). To truly be successful with your marketing, it's important to try the different slices and find out which ones bring you the most customers.

One of the simplest and most successful marketing slices I've used throughout my career is paid search advertising on Google and Facebook.

So, if you own a hot sauce business and someone searches for "delicious hot sauce", you're able to show relevant ads and get that person on your site to buy your hot sauce. But, if you don't know what you're doing with paid ads, it's one of the riskier methods and can suck up a ton of your money.

If you've always been intimidated by paid marketing and want to finally add it to your marketing pie, I have something just for you: A course that teaches you exactly how to run ads on Google and Facebook that don't waste money and actually drive sales.

The course consists of over 5+ hours of high-quality video content cut up into small, digestible and organized segments. This is for anyone who's new to paid search advertising. It'll show you how to go from ZERO to having a campaign that's live and driving relevant traffic.

Here's exactly what you'll learn:

  • Keywords: Learn the different keyword match types and how to best use them
  • Increasing CTR: Learn how to increase your click-through-rate (CTR) with ad extensions and dynamic keyword insertion
  • Getting sales from Facebook: Learn how to use Facebook to drive sales, not likes or other vanity metrics
  • Google Analytics: How to pull valuable reports on a daily basis and how to apply them to your marketing
  • Remarketing: How to setup and use remarketing campaigns, which often have the highest ROI
  • From scratch: How to create AdWords campaigns and Facebook campaigns from scratch
  • Tons and tons more: With over 40+ lessons, you'll learn how to start using paid marketing for your business immediately

All of the content in the course was updated in late 2014, so you know you're getting the most up-to-date information.

Don't waste hours of your time going through other people's blog posts, forums, and trial-and-error to learn how to use ads to get new customers.

Who is this course for?

1. Entrepreneurs and startups looking to use Paid Marketing to drive relevant traffic to increase sales and / or test new product ideas.

2. Marketing professionals looking to learn more about Digital Marketing. You'll learn the skills needed to interact with clients and be able to launch Paid Marketing campaigns on your own.

3. New employees at agencies. This course is also perfect to train new employees and quickly get them up to speed with today's online marketing world.


Over 16,000 students have take my courses. Here's what they have to say:

The best PPC course I have ever taken

"I have read a ton of information on paid marketing out there and did not feel comfortable spending money on campaigns until I knew I could get it back. This course prepared me to understand and analyze Adwords as well as Facebook Ads. I highly recommend this course to anyone in the digital marketing realm!"

Luiz Centenaro

Comprehensive AdWords and FB marketing course will give you the actionable skills you need

"As a fellow marketer responsible for developing communication strategy and overseeing execution of media tactics (on behalf of a wide range of clients and against a wide range of goals from top to lower funnel), I'm impressed with this comprehensive overview of the paid marketing tools available via Google and Facebook. Carl provides a great balance of introduction and conceptual overview to ensure the novice is clear, along with a strong walkthrough of tactical implementation and execution. Assuming you pay attention, you should leave this course with a strong understanding of how Google and FB marketing platforms function, the various tactics available (and how each can best achieve your specific objectives/KPIs), and be armed with the actionable skills necessary to launch and manage your own campaigns."

Pete Fishman

Perfect course on PPC

"I went into this course knowing nothing about PPC advertising. The only thing I DID know was that our company was missing out on business by not doing it. After taking the course in 2 days I launched my first PPC campaign and started seeing incremental business right away. Taking the course was a no brainer and is something I wish I did a year ago!"

Brady Bartlett

Find more reviews here: https://www.udemy.com/ppc-training-digital-marketi...

100% satisfaction guarantee

This course comes with a free, 30-days, 100% satisfaction guarantee. If, for whatever reason, you're not fully satisfied you can ask for a full refund.

Your Instructor

Carl Sednaoui
Carl Sednaoui

Over the last 4 years I've worked with clients including Western Union, AllSaints, FranchiseHelp, Mohegan Sun and Thinkful. I have extensive experience in Paid Search, Paid Social, SEO, Inbound Marketing, and Email Marketing.

I'm also the co-creator of MailCharts: a tool that helps you track and understand how your competitors use email marketing.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

My promise to you

I guarantee that you'll love this course and will learn a ton. In fact, there's a 30-days money back guarantee. If for whatever reason you're not 100% satisfied just let me know and I'll give you a full refund.

I've creating online courses for 3+ years which have been taken by over 17,000 students. You can find more about me and my other classes here: https://www.udemy.com/u/carl19

Get started now!